Founded in 1992 by Olivier Zham and Elein Fleiss, Purple has always combined cutting-edge fashion and photography with innovative aesthetics and high-profile cultural content. It is undoubtedly one of the most influential magazines in the world of fashion.
In this issue:
For over 30 years, PURPLE has maintained a significant presence in Tokyo, yet it has never dedicated an entire issue to Japan. The forthcoming Spring/Summer 2025 edition will serve as an ode to Japan, highlighting its contemporary culture as a powerful source of radical inspiration in the modern world. This issue will eschew all forms of Japonism, as well as any touristic or nostalgic fascination with the country. Instead, it will present an avant-garde, innovative, and decidedly contemporary perspective on Japan and its far-reaching influence.
